AcyMailing

New Statistical Concept for best time to sent an eMail

In the moment the statistics only show, which time of the day the most eMails are opened. Unfortunatelly, this doesn´t help much if you don´t consider which time you have sent out the eMails. When my newsletter is sent out in the night, I will always have the best open-rates in the morning, even if noon could be a better placement. 

 

To get a better information about when users really have ATTENTION for the eMails I would consider a new value for the statistics:

Time-Lag between "sent" and "opened".

This is the most usefull data: If a user opens an eMail instantly, you can be sure you did choose the right time. If a user needs 5 hours to open an email ... you could consider to sent the eMail out 5 hours later the next time. By focussing on the "time-lag" between "sent" and "opened" you have a really usefull data about when a user should revieve your eMail.

And the next step would bring the whole send-out-process to another level:

Calculate the individual best sending-time

The calculation of the "best-sendig-time" based on the lag between "sent" and "openend" can easily calculated for every single user. And then the newsletter can be scheduled to be sent out at the time-frame that is the best time-frame for the user. 

I will try to make an example:

When user A needs only 5 Minutes to open an eMail after being sent o ut, but 20 minutes after noon and 2 days on the weekend, this would mean the user is regularily on the PC in the morning, not so much after noon and he doesn´t even turn the PC on at the weekend. So ideally I want to sent him my newsletter in the morning and definitely not on the weekend.

So when I sent my newsletter out, I schedule it to "in the next week" and AcyMailing automatically pics the best time for this one user in the given time-frame of the newsletter.

This would be great! And it would be a unique feature of Acymailing.
;)

All the best, Julian!