Google created this new functionality to enable senders to add actions in the mailboxes so the receivers will be able to achieve an action (activate the account, click on a link) by clicking a button directly in their mailboxes (the button is displayed next to the subject line) without having to open their e-mails.
This feature has been implemented since AcyMailing 4.9.0 and is only available in our Enterprise version.
This functionality enables you to give the possibility to the receiver to execute an action from his mailbox, for example confirming his subscription.
There are two types of one-click actions:
Both options will achieve the same thing, the difference is only made to help Google understand the goal of your on-click action buttons.
This functionality enables you to add a button linked to a page (it will open the link you specify in a new tab).
These functionalities are very attractive, so Google didn't want them to be used by spammers.
That's why Google decided to enable it only for websites explaining in which cases they would use it (otherwise the button will simply not appear in the receiver's mailbox).
There are some rules that you must follow to be compliant with the Google requirements in order to be whitelisted:
Once you match these requirements (and only then), create a newsletter, and in the "Inbox actions" tab, write the following data:
Once done, fill in the Google whitelisting request form. You'll get an answer within a day or two with instructions to finalize the whitelisting process (it may take longer if your newsletter is not in English).